Here’s a small note to keep in mind: the way people search is not what it used to be, and it is not going to change back. Search is transforming, not in a way that should incite fear in you, but in a way that offers opportunity after opportunity for your business to stand apart from the competition.
This evolution of search is coinciding with an insatiable advancement of artificial intelligence. It is tempting (and common) to talk about the technology that is powering the AI these days. But when it comes to search, the evolution of the way people search and the connected advancement of AI offers promise that is rarely discussed but is transformative for brands.
Thus, as you plan your next marketing initiative, keep in mind that the future of search has arrived, and it concerns *nothing* but supplying authentic answers. Continue to create content that resonates with the fundamental queries of your audience and uses AI to remain at the forefront of your field.