AEO is the work of getting your business found, understood, and recommended by AI answer engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. When someone asks one of these tools for a recommendation, AEO is what makes your business part of the answer.
SEO aims to get you ranked in a list of links. AEO aims to get you named in the answer itself. AI tools build their answers from sources they can read and trust, so AEO focuses on clear service language, structured data, and accurate business information those tools can confidently cite.
Usually the AI can’t clearly tell what you do, who you serve, or where. Common causes are vague website copy, missing structured data, blocked AI crawlers, or an inaccurate Google Business Profile category. Our free AI Visibility Snapshot shows which of these apply to you.
Yes, and the proof is real customers. Tutu’s Pantry in Kīhei had a customer drive across Maui after ChatGPT ranked the shop #1 for “locally made gift items,” and that happened before the full build was even complete. We measure results with before-and-after AI visibility re-tests rather than vanity metrics.
In our experience working with clients so far, many begin seeing their first AI-search improvements within 2–4 weeks of implementation, with fuller visibility building over 60–90 days as AI systems re-crawl and re-index content. Timelines vary based on your starting point and how quickly AI platforms are indexing at the time — this isn’t a guarantee, but it reflects a realistic starting expectation. Unlike paid ads, these gains tend to compound over time rather than stopping the moment you stop spending.
It’s a live check of whether AI tools like ChatGPT, Claude, and Google AI Overviews already recommend your business. You get a personalized report showing where you appear, where you don’t, and what’s in the way. It’s free, with no obligation.
Get Your Free Snapshot →It typically includes rewriting key pages so your services are stated in plain language, adding schema markup (such as LocalBusiness, Product, and FAQ), and making sure AI crawlers can access your site, including an llms.txt file. It also covers correcting your Google Business Profile, especially your primary category. We then re-test in AI tools to confirm what changed.
Every engagement starts with a free AI Visibility Snapshot. If it makes sense to go further, Discovery maps your full AI visibility plan before any implementation. Discovery is billed hourly with a not-to-exceed ceiling, so you know your maximum cost before we start. From there, Foundation, Growth, and Authority engagements are scoped to your business.
See Engagement Models →No. We’re based in Kīhei, Maui, and work with businesses across Hawaii and the mainland US. AEO is done remotely, and AI tools answer the same way no matter where you’re located.
AEO for Maui & Hawaiʻi Businesses →We focus on AEO, so we don’t manage paid ads, run multi-country international SEO, or take on ROAS-based performance marketing. If you need those, we’re happy to refer you to people who do them well.
The bottom line
AI doesn’t do the thinking for you — it amplifies the thinking you’ve already done. The businesses winning right now aren’t using the most tools. They’re using the right tools, pointed at the right strategy, executed consistently.
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Tell us where your marketing stands today. We’ll identify exactly where AI can move the needle fastest for your business.
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