AEO guides for business owners who want to be the answer
Plain-language guides on getting your business found, understood, and recommended by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
What is AEO, in one sentence? Answer Engine Optimization (AEO) is the work of making your business easy for AI tools to find, understand, and recommend, so you show up when a customer asks ChatGPT or Google’s AI a question instead of scrolling a list of links.
Start here
New to AEO? These two guides explain what it is and how it differs from the SEO you may already be paying for.
What Is Answer Engine Optimization (AEO)?
A plain-language definition of AEO, how it differs from traditional SEO, and the seven-point checklist we use to get brands cited by AI search tools.
Read the guide ComparisonThe Difference Between SEO and AEO: A Plain-Language Guide
SEO ranks your pages in Google results. AEO gets your brand cited in AI answers. Here’s how they differ and how to prioritize between them.
Compare SEO and AEODiagnose and fix
If AI tools aren’t mentioning your business, these explain why and what to do first.
Why Your Business Isn’t Showing Up in AI Search
Five structural causes that keep small businesses out of AI-generated answers, and the fixes ranked by impact.
Find the cause ChecklistThe AEO Visibility Checklist
A free self-audit: score any page on your site against seven criteria and see why AI tools aren’t citing you.
Run the checklist How-toHow to Audit Which Off-Site Sources AI Uses When Your Buyers Research Your Category
A roughly 90-minute, four-step process for finding the third-party sources AI cites in your category, and how to act on what you find.
Start the auditKeep it working
AI visibility isn’t a one-time project. These cover maintenance and local results.
Why AI Visibility Isn’t a “Set It and Forget It” Project
Two client cases show how changing catalogs and a Google rule change required updates, and how current information turned an AI recommendation into a store visit.
See why ListThe Best Ways to Get Your Maui Business Recommended by ChatGPT
Nine practical changes, from your Google Business Profile category to monthly AI re-tests, with a real Kīhei example.
See the nine ways Local guideAEO for Maui & Hawaiʻi Businesses
How visitors use AI to choose where to go on Maui, and what Hawaiʻi businesses can do about it, with local case studies.
Read the Hawaiʻi guide ReferenceHow AMP Pricing Works
How engagements are scoped and billed, from the free AI Visibility Snapshot to monthly Growth and Authority work.
See how pricing worksFree tools
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